Jay Collier (@JayCollier)

Midcoast Maine USA

The below is an off-site archive of all tweets posted by @JayCollier ever

May 4th, 2011

Thank you @judell for pointing to 7 Ways to Think About the Web (http://bit.ly/fKd0H1) and your calendar hub (http://bit.ly/oXaVv). #jboye11

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@apetersen @markgr Not to worry. I’ll meet you over there.

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WordCamp Boston 2011 will be at Boston University on July 23rd & 24th. http://t.co/qZ5jIsm

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RT @dkasrel Fran Melmed: Company culture eats strategy for breakfast #jboye11

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RT @NathanGerber @marthagabriel: “Make it easy for your content to travel” - Fantastic content strategy #highered #jboye11

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Remember: RT @fienen Day to day rankings of web pages can vary in search engine results thanks to social media traffic. #jboye11

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RT @vacekrae @shannonpaul says Social Media is like organic farming. It takes time to grow and requires nurturing. #jboye11

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@jowyang: Five ways companies organize for social business. [We’re a dandelion!] http://t.co/jVsmVQM via/@apeterson

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@markgr @marthagabriel Beyond the information economy; we’re in the attention economy http://amzn.to/mjD99H #jboye11

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@ShannonPaul: BCBS Michigan uses hub and spokes model to connect online via WordPress and social media. #jboye11

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MPBN: Maine’s midcoast area rocked by earthquake “swarm.” http://t.co/nbTh9gB

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@ShannonPaul: BCBS Michigan uses Radian 6 for monitoring online word of mouth. http://j.mp/ktbiLO #jboye11

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@ShannonPaul is speaking on strategic thinking & social media. Great title: “Avoiding Shiny Object Syndrome.” http://bit.ly/lQwA96 #jboye11

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@davidcgreen: It’s nonsense to talk about social media as being “external.” False dichotomy. All are critical to communications. #jboye11

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RT @NathanGerber “Going Mobile” presentation on SlideShare. http://slidesha.re/jvMsh2 [JFC: very good!] #jboye11

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@davidcgreen Cultural change is hardest part of transformation. Create digital community of practice and executive communications. #jboye11

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@davidcgreen: It’s important to get brutal external feedback on your team’s work. Credibility. #jboye11

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Marketing used to be about sales. It’s now about satisfactory exchanges of commodities, services, learning, knowledge, meaning. #jboye11

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Online experiences provide, support, and supplement valuable exchanges between constituents. All else is secondary. #jboye11

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@davidcgreen from KPMG global: “Digital strategy is business strategy.” Digital channels are market sensors. http://j.mp/iVECF #jboye11

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RT @vacekrae Great slides. Been there! Done that! http://slidesha.re/jG5STW

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@mpedson Thanks for bringing up mobile. #jboye11

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@NathanGerber 1500% increase in mobile use over 8 months at UVU. Why not start with mobile site, then route to desktop version. #jboye11

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RT @apemberton it’s less about content and information; it’s not the information age; it’s the conversation age we’re really in #jboye11

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RT @fienen Our industry is so busy arguing semantics with itself that it gets in the way of making meaningful connections. #jboye11

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Human needs, first. Technologies should follow. The next #jboye11 session is “Avoiding Shiny Object Syndrome!”

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@vacekrae I hope you’ll share a URL when you post your presentation.

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RT @mpedson G.E. corporate blog (with scathing public criticism) about nuclear plant designs: http://tinyurl.com/3egxv… #jboye11

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@mpedson @darthcheeta @SI_CTO Here’s some background about Digital First at Journal Register: http://bit.ly/fpMXvE http://bit.ly/dIyuAU

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RT @mpedson Simon Lande: Website governance groups need to have decision authority, otherwise they just spin in circles forever. #jboye11

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My #jboye11 slides on Planning for Disruption are available at: http://slidesha.re/lsb6CN

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Simon Lande: Issues implementing the EU privacy directive on opt-in for cookies. http://t.co/aIZ98kk

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RT @markmag Apply Agile Manifesto to your web governance to help change. http://j.mp/cCsLZw #jboye11

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Simon Lande: UK standards for corporate websites policies and guidelines. PAS 124: 2011 http://t.co/mGj2zWw #jboye11

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Simon Lande: The CMS does not equal Web governance. Indeed, a poor CMS may prevent effective governance. #jboye11

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Reminder: RT @apetersen Don’t let any paragraph go more than 5 lines long. @highedmarketing #jboye11

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Reminder: RT @markgr: “Will I fit in?” is one of the 5 key questions of all prospective students. #JBoye11

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RT @mpedson: Nature Conservancy is focused on the biz value of their website: they’re not messing around counting page views #jboye11

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@neoinsight: How to shop for unmoderated usability testing tools http://t.co/AFBMZp5 #jboye11

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RT @cmswire: Atyeo: banner blindness has grown up to also be “wall of text” blindness #ux #wem #jboye11 [“Design” text for structure, space]

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@neoinsight: People prefer more links to help them find their own desired path rather than being told what’s important. #jboye11

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@neoinsight: User’s expectations (and emerging technologies) are changing too rapidly to rely on past experience. Test! #jboye11

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@neoinsight: Small online design changes make a huge difference. Pros don’t know. You must test options. A/B tests: http://j.mp/9cJsQ0

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@neoinsight: For most organizations, finding the right person is the top task. When online doesn’t work, much human time is wasted. #jboye11

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Start with what inspires your partners, colleagues, & constituents. Strategy, production, technology should facilitate the spark. #jboye11

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@neoinsight: Focus resources on most important online tasks. 5% of tasks provide 25% of value. #jboye11 @gerrymcgovern

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Mike Atyeo is speaking on the psychology of online interaction. What tasks are most important to constituents? #jboye11

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Maine Education Commissioner: Honoring our effective teachers. http://t.co/N7R5THn @mdoebowen

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Goal: Provide meaningful, valuable exchanges between constituents that justify cost. Then choose the right platform to facilitate. #jboye11

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We use social media to exchange information; only then do we decide what’s meaningful. The goal: meaningful conversation (not tech) #jboye11

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Now that the information age is well established, we are in the conceptual age. Info is important, but meaning is more valuable. #jboye11

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